Tuesday 30 April 2013

Peer comments on the socially responsible packaging project








Rationale Booklet For Project One: Socially Responsible Packaging


















Video Reflection "Who killed the electric car"


This video is about the competition between electric and fossil fuel cars and the effort to make electric cars take over. The concept of having electric cars is a very environmentally friendly idea. For decades we have been using the fossil fuels to travel and even though it has been fast effective and cheap and enjoyable it has been having consequences.
One of this consequences can be smog, there has been a large increase in the amount of air pollution in the busier cities In the world. It has been measured that for every litre of gas burnt there is 19 grams of carbon dioxide released in the air. This can cause problems such as air pollution and global warming. Therefore scientist came up with the concept of hybrid and electric cars but unfortunately these programs have been proven difficult to be a fixed part of markets. Although electric cars sounded very appealing to customers in the beginning of their introduction to public they have been expensive, slow and difficult to own.
One of the main reasons for people looking forward to electric car was the idea of having cheap fuel. Soon these cars proved to be incapable of holding much electricity and very slow. Also the brand of cars that were chosen to be the pioneers of this new technology were not appealing to the customers. There has not been many cheap supply of electricity for such cars to encourage people into using them and the cars has have been very different looking and at times less appealing to the eyes of the customers. This video gave information about the history of this products as well has broadening our minds into thinking about the environment and thinking of innovating ideas to promote environmentally friendly concept.
Not all people can afford to pay for a expensive electric car which does not have the same continence of the gas car and in order for brilliant ideas such as this to work there has to be benefits for the customers. Overall this video was very illuminating on explaining the reasoning of the failure in promotion of electric cars and there has been lessons to learn and ideas to think about.