This video talks is about searching for peoples needs and act accordingly. These need does not have to necessarily be the ones that people usually feel or complain about, these are the needs that people have but they are not aware of. For example people might not be aware that they could see them selves from all angles when they try on a new cloth but introducing a solution to this problem can offer people a much easier life.
This video shows how we can think outside the box and use the technology to provide a better life for our selves. For example liquid crystal glasses make it easier for us to get approval about our choices while trying new cloths on in a shop. this happens while many of us might not know that some certain jobs can be done easier.
In design we must consider people and design for them. a great example could be using 3d scanners in shops in order to make purchase easier and faster for customers as well as raising the safety levels of the store. These ideas for example have been introduced to solve consumers needs and have been brought to life by studying human's behaviour and response to different situations.
This video has been a very demonstrating and illuminating video due to the fact that it shows how design for humans should be done.
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