This video criticizes the way designers are currently approaching the idea of 'easy to use' design. It suggests that the neat look of the product should not trick us into believing that the product is well designed. For example a car with a touch screen sound like a great idea and design but it also can be too complicated and confusing and only can be figured out using a user manual. A good design should hardly need the use of user manual according to this video.
Another message that can be conveyed by this video is that designers are meant to look for the needs and adjust the technology to fulfil that need accordingly not vice versa. Often designers get the sense of excitement about use of a technology that they forget that the society that they are designing for might barely need the design they are coming up with. Only because a golden juicer can be built is not enough of a reason for its existence. A golden juicer might look attractive as an object but it hardly has any use.
Don norman also talks about a new design method considering the shape and interaction between the product and the users emotions. A good design should also be enjoyable to use. A mixture of these two elements only can make a good design and lack of one will bring flaw to the product.
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